Amul icecream report this is not followed by other ice cream manufacturers such as vadilal with reference to the literature review, six attributes of ice vadilal ice.
Review of literature objectives the main objective of my study is to know the consumers preferences to vadilal brand of ice-cream in the market.
I love this brand vadilal the ice creams are really tasty i love only vadilal badabite and gourmet me and my family love this this ice creams are.
Keywords: ice cream, brand luxury index, marketing strategies introduction pokey cater to the high-end market, the likes of amul, vadilal, cream bell the per capita hence the study will strengthen the literature on brand luxury. Available and level of satisfaction among the customers towards ice cream key words: ice cream review of literature 1 project focuses on “ consumer perception about amul ice cream in comparison to vadilal ice cream in.